Brand identity is important for all companies big or small. It can help the company gain a competitive edge in an increasingly crowded marketplace. The branding brief from Progressive Lifestyle was that the design should be simple and communicates the brands' vision. My goal was to design a logo for Progressive Lifestyles that create awareness, excitement at the same time identifies with the people. Because brand lives in everyday interactions that the company has with its customers, including the images they share, the messages they post on the website, the content on marketing materials, and the posts on social networks.