
SakshiTandon

Designer
Currently, I'm a freelance designer, who works with a variety of clients and on many diverse projects. I believe that design is a process and that through research and exploration, the right solution will present itself.
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WORK EXPERIENCE
Social Media Marketing Intern
2010 - 2010
INSEAD E-LAB
Paris
- Assisted in developing project database via social media and online research; Reviewed and summarized documentation to ensure the data is current and accurate; Created trend analysis and formal presentations.
- Developed vignettes for the report based on the research; Provided information to help E-Lab determine their position in the online marketplace; Conduct research on various skill-building efforts initiated in Asia.
Part-Time Work
2004 - 2008
Ottawa
- Farm Boy, Dilawri Group, Suzy Shier, Treats Coffee
Designer
2015 - Present
UI/UX:
- Research, User Interview, Persona, Storyboard, Wireframe, Low and High Fidelity Prototype
Projects:
OwnBody :
It is an app developed for women who want to recover from body image disorder. Ownbody will be a combination of resources with a personal recovery app. The main aim of this application is for anyone wanting to develop a more positive body image. Keeps records of your moods, tasks, therapy sessions, accomplishments and also has chat integration.
WellCaptured:
It is a photography app. It provides a platform for photographers to build their portfolio, drive interaction and engagement amongst the photographer community, enable them to reach potential clients and monetize and gather feedback and data analytics on their work.
Location:
It is a transit app. This app lists all the information on public transit in Toronto city. Once a person has filled the information, they will get accurate real-time predictions, simple trip planning, step-by-step navigation, service disruption notifications, the total fare of the trip (ticket/ pass), mode of transit, walking time and departure and stop reminders.
GRAPHIC DESIGN:
- Branding, Editorial, Print, Social Media
Clients:
CodeReady (Kid’s Education), TRE (Production House), Silvetta (Home Decor &Jewelry), Progressive Brands(Lifestyle), Stylpal (Styling Start-ups), DigiMorph (Consulting Startup), The Baking Room (Bakery)
Marketing Project Field Work
2008 - 2008
SITEBRAND
Ottawa
- Developed a comprehensive marketing plan; conducted need analysis for client’s products and services; leveraged primary and secondary research techniques to conduct in-depth customer analysis; presented recommendations including competitive/product positioning (SWOT, POD), marketing mix (4P’s), execution strategy to senior management
SKILLS
DESIGN
UI/UX
PHOTOSHOP
GRAPHIC DESIGN
ILLUSTRATOR
PHOTOGRAPHY
INDESIGN
XD
MICROSOFT OFFICE
WIX SITE
SOFTWARE
EDUCATION
OCAD UNIVERSITY
ARENA ANIMATION
ALGONQUIN COLLEGE
Digital Design, Certificate
Toronto, CA
2018 - 2020
Graphic Design, Diploma
India
2014 - 2015
Business Marketing, Diploma
Ottawa, CA
2005 - 2008
Main Courses
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Introduction to User Interface (UI) and User Experience (UX) Design
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Intermediate User Interface (UI) and User Experience (UX) Design
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Introduction to Design Thinking
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Introduction to Adobe After Effects
Main Courses
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Design and Visualization Fundamentals
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Graphics & Illustration Fundamentals
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Image Magic with Photoshop CC (Adobe Photoshop CC)
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Illustrations for Print (Adobe Illustrator CC)
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Media Publishing (Adobe Indesign CC)
Main Courses
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Integrated Marketing Communications
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Marketing Research
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E-Marketing & Distribution
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Integrated Marketing Plan
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Digital Marketing