WELLCAPTURED

WellCaptured is a community based mobile photography app. It provides a platform for photographers to build their portfolio, drive interaction and engagement amongst the photographer community, enable them to reach potential clients and monetize and gather feedback and data analytics on their work. It can help photographers to take their work to the next level.

Duration

Deliverables

Role

Tools

6 Weeks

Research
User Interviews
Design Principles
Wireframes
High and Low Fidelity Prototype

UI/UX Designer

Adobe XD
Adobe Photoshop
Moqups

Target and challenge

Keeping your photography portfolio up to date can be tough but finding the right mobile app can make it a lot easier. Thus the user base of this project consists of photographers who want to build an online presence for their work. The goal of this project was to build a platform for photographers to promote their work without going to multiple photography applications.

The Process

Primary Research: Interviews

I made a list of sample questions and interviewed 5-10 people. A mix of men and women.

How long have they been doing photography?
Do they do photography full-time/ part-time/ hobby?
What kind of applications do they use for post-processing?
What applications do they use to showcase their work?
What goals do they want to achieve with a photography app?
How long does it take to post their work online?
How do they promote themselves to get business?
How do they reach their potential client?
Where and how do they showcase their portfolio?

Secondary Research: Internet

I searched for other photography apps for inspiration. I wanted to see what features they had chosen to include to see if I might want to do the same. There are many things to consider when designing any app but for something very specific like this there needs to be a reason for people to download it and keep it on their phone. This is why adding value to the user becomes very important.

Stakeholders Mapping:

Full-time, part-time and freelance photographers along with photography buyers (marketing/advertising agencies, creative studios, company creative teams) are the major stakeholders who are using the photography app on a daily basis. With the help of stakeholder mapping, I was able to discover the key issues, what stakeholders involved in the design process and how much attention and effort each stakeholder should be given to keep the project on track.

FULL-TIME

PHOTOGRAPHERS

PART-TIME

PHOTOGRAPHERS

FREELANCE

PHOTOGRAPHERS

PHOTOGRAPHY

BUYERS

Constraints & Goals:

Below you will find the constraints that are faced by the stakeholders and also the goals I wanted to achieve by solving these key issues.

Constraints

Branding
Viewership
Limited features
Expensive membership
Business growth
Reaching potential client

Goals

User-friendly
A versatile tool in the market
Showcase work
Accessibility
Growth
Drive interaction and engagement

Persona:

Meera is a wedding photographer who has been living in Toronto for the past 3 years. She is trying to build an online presence for her business so that she can build a portfolio and reach potential clients.

Storyboard:

I create a low-fidelity narrative that focuses on people and their actions, thoughts, goals, and emotions.

IDEATE

Design Principles:

Shape: Rectangle, square and circular shapes will dominate the app. Rectangle and square shapes will be used as frames for photography and text. The circular shape will be used for profile pictures and uploading pictures.
Balance: It will ensure that no one element overpowers the others. The app will have wide margins and spacing so that the information is well presented and easy to use. Good spacing along with wide margins will make the app look less cluttered and pleasing to the eye.
Unity & Harmony: This will create a sense of cohesion in the space. The harmonious factor of the app will be that it is easy and enterprising. It will have clear navigation and icons guiding the users to access information easily.

Wireframing:

I created sections that were most on user's minds during interviews. I made sure that the navigation on the app was simple so that the information is easily accessible to the users.

High Fidelity Mockup:

High Fidelity Mockup Video:

Validate:

I sat with two of the users I interviewed and showed them the app. I received positive feedback with a few call-outs.