LOCATION

Location is a mobile transit app. This app lists all the information on public transit in Toronto city. Once a person has filled the information, they will get accurate real-time predictions, simple trip planning, step-by-step navigation, service disruption notifications, the total fare of the trip (ticket/ pass), mode of transit, walking time and departure and stop reminders.

Target and challenge

The user base of this project consists of people who are new to Toronto and use the Toronto public transit. The goal for this project was to make Toronto transit efficient and accessible to newcomers in Toronto with problems that consist of not knowing the city, changing multiple transits, payment options and information about routes and lines of transit.

Deliverables

Research
User Interviews
Stakeholder Mapping
Solutions
High and Low Fidelity Prototype

Duration

6 Weeks

Role

UI/UX Designer

Tools

Adobe XD
Adobe Photoshop
Moqups

The Process

UNDERSTAND

Primary Research: Interviews

I made a list of sample questions and interviewed 5-10 people. A mix of men and women.

How long have they been living in Canada?
Which part of Toronto do they live in?
What do they use TTC for?
What pass do they use for the TTC and why?
Did they have any problems when they bought their card/ticket/pass for the first time?
Which form of TTC do they use the most?
Do they use any apps for their commute?
Did/do they have problems switching from one mode of transport to others and why?
Did/do they face problems if they commute to an area they are unfamiliar with?

Secondary Research: Internet

I looked at different transit systems in other countries and how they are trying to resolve this issue and different transit apps.

Strategic Bucket Method Process:

Further, I also approached the strategic bucket process which helped conflicting objectives clearly articulated. Finding groupings for the data helped me to gain a better understanding of how to approach the design and organize the content.

Stakeholders Mapping:

New residents and students, Business Travellers and Tourists are the major stakeholders who are using the Toronto transit system on a daily basis. With the help of stakeholder mapping, I was able to discover the key issues, what stakeholders involved in the design process and how much attention and effort each stakeholder should be given to keep the project on track.

Constraints & Goals:

Below you will find the constraints that are faced by the stakeholder with the Toronto transit system and also the goals I wanted to achieve by solving these key issues.

Constraints

Do not know the city
Change multiple modes of transport
Not working after 12:00 AM
Overwhelming information about routes and changing of lines
Delay in service
Payment options
Different passes
Stop indicators
Keep track of the stops

Goals

Quality of service
Travel Information
Resolving customer issues
Network performance
Accessibility
Service reliability
Ridership

Persona:

Ryan is 28 years old and was working in Singapore as a consultant. He has now moved to Toronto and wants information about the Toronto public transit. He is planning to use public transit for work, meeting with the family and family, housing, shopping, and exploring Toronto.

IDEATE

Storyboard:

I create a low-fidelity narrative that focuses on people and their actions, thoughts, goals, and emotions.

Wireframing:

I created sections that were most on user's minds during interviews. I made sure that the navigation on the app was simple so that the information is easily accessible to the users.

High Fidelity Prototypes:

The Main Screens

Validate:

I sat with two of the users I interviewed and showed them the app. I received positive feedback with a few call-outs. For example language integration, added a payment option in the app so that people could just pay via phone, offline map mode, and taxi integration.